---
title: "Automated Brand Monitoring & Reputation Management | MentionWatch"
description: "Protect your brand reputation with automated monitoring. Analyze sentiment and respond to mentions across X (Twitter), Instagram, and TikTok."
canonical_url: "https://mentionwatch.com/use-cases/brand-monitoring"
meta:
"og:description": "Protect your brand reputation with automated monitoring. Analyze sentiment and respond to mentions across X (Twitter), Instagram, and TikTok."
"og:title": "Automated Brand Monitoring & Reputation Management"
"twitter:description": "Protect your brand reputation with automated monitoring. Analyze sentiment and respond to mentions across X (Twitter), Instagram, and TikTok."
"twitter:title": "Automated Brand Monitoring & Reputation Management"
---
Brand monitoring
# **Know what people say about your brand. **
Mentionwatch scans X, Instagram, TikTok, YouTube and Facebook for your brand name on a schedule, scores the mood of each post and emails you when one needs a reply.
[**Start free trial **](https://mentionwatch.com/signup) **See pricing **
14-day free trial · No credit card · Cancel any time
mentionwatch.com/dashboard/mentions
Lumen Coffee · Last 7 days
**48 mentions, 3 need a reply **
- Positive
- **64% **
- Neutral
- **24% **
- Negative
- **12% **
**@priya.shah**Needs a reply40 min ago
Second time this week my order at Lumen Coffee was wrong. Anyone else?
Negative · 2.1K views
**@mads.eats**3 h ago
Trying every flat white in town. Lumen Coffee is number four on the list.
Neutral · 8.4K views
**@nora\_bakes**6 h ago
The cardamom bun at Lumen Coffee is worth the walk across town.
Positive · 1.2K views
Who it's for
## **For small brands that answer their own mentions.**
No agency, no analyst, no dashboard to learn. You name your brand, and Mentionwatch does the searching.
01
### **Owners who read their own comments**
You run a café, a shop or a small product and want to know what people post about it without searching five apps every evening.
02
### **Small marketing teams**
One or two people look after social. You want every post that names the brand in one list, with the ones that need a reply first.
03
### **Anyone watching a launch**
A new product, a new location, a price change. You want to see how people react in the days after, and whether the mood shifts.
What you do with it
## **Read, reply, and see the trend.**
Alerts
### **Hear about complaints by email**
Write a rule in plain words: which mood, which platform, which tracking. When a scan finds a matching post, you get an email about it.
- Rules by sentiment, platform and keyword
- Give each rule a name and switch it on or off
- Checked after every scheduled scan
mentionwatch.com/dashboard/notifications
**Complaints **
Email me when a ****negative**** post on ****any platform**** mentions ****“Lumen Coffee”****.
**1 new negative mention of “Lumen Coffee”**
**@priya.shah**Today, 07:12
Second time this week my order at Lumen Coffee was wrong. Anyone else?
Negative · 2.1K views
Mood
### **See whether people feel better or worse about you**
Every post is scored positive, neutral or negative. The stats page compares the last period with the one before, so a slow slide shows up before it becomes a pattern.
- Mood, volume and views per period
- Compared with the period before
- Export the posts behind the numbers as CSV
mentionwatch.com/dashboard/stats
Mentions
**186**+22%
Positive
**64%**−4 pts
**Last 30 days **
- Positive
- **64% **
- Neutral
- **24% **
- Negative
- **12% **
**30 days before **
- Positive
- **68% **
- Neutral
- **24% **
- Negative
- **8% **
Competitors
### **Keep an eye on the shop down the street**
Add a competitor's name as its own tracking. You see what their customers praise and what they complain about, next to your own mentions.
- Starter tracks 3 keywords, Growth tracks 8
- Each tracking has its own mood and alerts
- Share trackings with unlimited teammates
mentionwatch.com/dashboard/monitors
- **“Lumen Coffee” **
Your brand
**48**this week- Positive
- **64% **
- Neutral
- **24% **
- Negative
- **12% **
- **“Northside Roasters” **
Competitor
**31**this week- Positive
- **52% **
- Neutral
- **30% **
- Negative
- **18% **
Pricing
## **Small plans for small brands.**
Monthly billing, no contracts, cancel in the billing portal whenever you like. Every plan includes unlimited team members. Start with a 14-day trial, no credit card needed.
### **14-Day Trial**
TRIAL
Try it out for yourself!
**Free**for 14 days
[**Start free trial**](https://mentionwatch.com/signup?plan=1)
Up to 80 mentions during the trial Up to 30 posts per keyword per scan.
- Unlimited team members
- Instagram, TikTok
- 1 keyword or hashtag
- Weekly scan cycle
- 3 months of history
### **Solo**
For the solo entrepreneur
**$5**first month
Then $12 per month. Cancel anytime.
[**Choose Solo**](https://mentionwatch.com/signup?plan=4)
Up to 900 mentions a month Up to 30 posts per keyword per scan.
- Unlimited team members
- YouTube, Instagram, TikTok, X
- 1 keyword or hashtag
- 24-hour scan cycle
- 3 months of history
### **Starter**
POPULAR
For serious individuals.
**$29**per month
Code **EARLYBIRD** takes 20% off your first month. For the first 50 customers.
[**Choose Starter**](https://mentionwatch.com/signup?plan=2)
Up to 3,000 mentions a month Up to 30 posts per keyword per scan.
- Unlimited team members
- YouTube, Instagram, TikTok, X
- 3 keywords or hashtags
- 24-hour scan cycle
- 3 months of history
### **Growth**
For scaling projects.
**$79**per month
[**Choose Growth**](https://mentionwatch.com/signup?plan=3)
Up to 16,500 mentions a month Up to 30 posts per keyword per scan.
- Unlimited team members
- YouTube, Instagram, TikTok, X, Facebook
- 8 keywords or hashtags
- 12-hour scan cycle
- 3 months of history
FAQ
## **Common questions**
Something else? Write to [~~support@mentionwatch.com~~](mailto:support@mentionwatch.com).
- **What is automated brand monitoring?**
- Automated brand monitoring tracks your brand name, product names, and priority keywords across supported social platforms so you can find important conversations without searching manually.
- **How does Mentionwatch help with reputation management?**
- Mentionwatch combines social mentions, sentiment, and alerting so you can spot negative feedback early, respond quickly, and understand how your brand perception changes over time.
- **Which platforms can I monitor?**
- Mentionwatch supports monitoring across major social channels including X, Instagram, TikTok, YouTube, and Facebook, with coverage depending on the monitor and plan.
- **Can I track competitors too?**
- Yes. You can create monitors for competitor names, product categories, and market keywords to understand where customers are comparing alternatives.
## **See what people say about you this week.**
14-day free trial. No credit card. Your first results arrive after the first scan.
[**Start free trial**](https://mentionwatch.com/signup) [**Run a free brand audit**](https://mentionwatch.com/free-tools/brand-audit)
## Sitemap
See the full [sitemap](/sitemap.md) for all pages.