---
title: "Keyword Monitoring & Competitor Tracking | MentionWatch"
description: "Track any keyword, phrase, or competitor name across X (Twitter), Instagram, and TikTok. Get daily updates on what matters most."
canonical_url: "https://mentionwatch.com/use-cases/keyword-tracking"
meta:
  "og:description": "Track any keyword, phrase, or competitor name across X (Twitter), Instagram, and TikTok. Get daily updates on what matters most."
  "og:title": "Keyword Monitoring & Competitor Tracking"
  "twitter:description": "Track any keyword, phrase, or competitor name across X (Twitter), Instagram, and TikTok. Get daily updates on what matters most."
  "twitter:title": "Keyword Monitoring & Competitor Tracking"
---

Keyword tracking

# **Track any keyword, product or competitor. **

Track product names, phrases and competitor names on X, Instagram, TikTok, YouTube and Facebook. Each scheduled scan collects the new posts that use them and scores their mood.

[**Start free trial **](https://mentionwatch.com/signup) **See pricing **

14-day free trial · No credit card · Cancel any time

mentionwatch.com/dashboard/monitors

Lumen Coffee · Trackings

**3 keywords, 191 posts this week **

- **“Lumen Coffee” **

  Brand

  **48**posts
- **“oat flat white” **

  Product

  **112**posts
- **“Northside Roasters” **

  Competitor

  **31**posts

3 of 3 keywords on Starter. Growth tracks up to 8.

What to track

## **Not only your brand name.**

A keyword can be anything people write in a post. Most accounts start with these three kinds.

01

### **Your brand and products**

Your business name, a product line, the founder’s name. The obvious ones, tracked on every platform at once.

02

### **Competitors**

A competitor’s name shows you what their customers praise and what they complain about, in their own words.

03

### **Phrases people search with**

Category terms and the way people ask for recommendations. Useful for research and for finding people looking for what you sell.

What you do with it

## **Read the posts, compare, take the data with you.**

Phrases

### **Follow a product or a phrase, not just a name**

Track the words people actually use. Every match is highlighted in the post, scored positive, neutral or negative, and listed with its views.

- Phrases like “oat flat white”
- Filter by platform, mood or tracking
- Up to 20 TikToks and 35 posts on other platforms per scan

mentionwatch.com/dashboard/mentions

“oat flat white”All platformsAny mood

**@nora\_bakes**2 h ago

Rainy Sunday, cardamom bun and an <mark>oat flat white</mark>. That's the whole plan.

Positive · 4.8K views

**@mads.eats**7 h ago

Ranking every <mark>oat flat white</mark> within walking distance. Part 3 tomorrow.

Neutral · 31K views

**@priya.shah**1 d ago

Why does an <mark>oat flat white</mark> cost a pound more than a regular one?

Negative · 890 views

Competitors

### **Learn from what people say about competitors**

Add a competitor's name as its own tracking. Their mood sits next to yours, and their complaints show you what customers want and are not getting.

- Each competitor is one keyword in your plan
- Same mood scoring and filters as your own brand
- Set alerts on a competitor tracking too

mentionwatch.com/dashboard/stats

**“Lumen Coffee” · last 30 days **

<dl>

<dt>Positive</dt>
<dd>**64% **</dd>

<dt>Neutral</dt>
<dd>**24% **</dd>

<dt>Negative</dt>
<dd>**12% **</dd></dl>

**“Northside Roasters” · last 30 days **

<dl>

<dt>Positive</dt>
<dd>**52% **</dd>

<dt>Neutral</dt>
<dd>**30% **</dd>

<dt>Negative</dt>
<dd>**18% **</dd></dl>

**@priya.shah**3 d ago

Love <mark>Northside Roasters</mark> but they really need more seats. Never anywhere to sit.

Negative · 1.6K views

Export

### **Take the posts into your own reports**

Filter down to what you need, then export it as a CSV: date, platform, author, text, mood and views. Share a tracking with a teammate instead if they would rather read it in Mentionwatch.

- CSV export of whatever your filters show
- Share trackings with per-person permissions
- Three months of history on every plan

mentionwatch.com/dashboard/mentions

**lumen-mentions.csv **

**Export 191 posts **

| date | author | mood | views |
| --- | --- | --- | --- |
| 2026-10-08 | @mads.eats | neutral | 31200 |
| 2026-10-08 | @nora\_bakes | positive | 4810 |
| 2026-10-07 | @priya.shah | negative | 890 |

Pricing

## **Small plans for small brands.**

Monthly billing, no contracts, cancel in the billing portal whenever you like. Every plan includes unlimited team members. Start with a 14-day trial, no credit card needed.

### **14-Day Trial**

TRIAL

Try it out for yourself!

**Free**for 14 days

[**Start free trial**](https://mentionwatch.com/signup?plan=1)

Up to 80 mentions during the trial Up to 30 posts per keyword per scan.

- Unlimited team members
- Instagram, TikTok
- 1 keyword or hashtag
- Weekly scan cycle
- 3 months of history

### **Solo**

For the solo entrepreneur

**$5**first month

Then $12 per month. Cancel anytime.

[**Choose Solo**](https://mentionwatch.com/signup?plan=4)

Up to 900 mentions a month Up to 30 posts per keyword per scan.

- Unlimited team members
- YouTube, Instagram, TikTok, X
- 1 keyword or hashtag
- 24-hour scan cycle
- 3 months of history

### **Starter**

POPULAR

For serious individuals.

**$29**per month

Code **EARLYBIRD** takes 20% off your first month. For the first 50 customers.

[**Choose Starter**](https://mentionwatch.com/signup?plan=2)

Up to 3,000 mentions a month Up to 30 posts per keyword per scan.

- Unlimited team members
- YouTube, Instagram, TikTok, X
- 3 keywords or hashtags
- 24-hour scan cycle
- 3 months of history

### **Growth**

For scaling projects.

**$79**per month

[**Choose Growth**](https://mentionwatch.com/signup?plan=3)

Up to 16,500 mentions a month Up to 30 posts per keyword per scan.

- Unlimited team members
- YouTube, Instagram, TikTok, X, Facebook
- 8 keywords or hashtags
- 12-hour scan cycle
- 3 months of history

FAQ

## **Common questions**

Something else? Write to [~~support@mentionwatch.com~~](mailto:support@mentionwatch.com).

<dl>

<dt>**What keywords should I monitor?**</dt>
<dd>Most teams start with brand names, product names, founder names, competitor names, campaign phrases, and category terms that signal buying intent or reputation risk.</dd>

<dt>**Can I track competitors?**</dt>
<dd>Yes. Competitor tracking helps you find customer complaints, feature requests, comparison posts, and market conversations that may reveal opportunities.</dd>

<dt>**Does keyword tracking include sentiment?**</dt>
<dd>Yes. Mentionwatch classifies mentions by sentiment so you can separate positive feedback, neutral chatter, and urgent negative posts.</dd>

<dt>**Can I export keyword data?**</dt>
<dd>Yes. Mentionwatch includes CSV export workflows so you can use mention data in reporting, analysis, or client deliverables.</dd></dl>

## **See what people say about you this week.**

14-day free trial. No credit card. Your first results arrive after the first scan.

[**Start free trial**](https://mentionwatch.com/signup) [**Run a free brand audit**](https://mentionwatch.com/free-tools/brand-audit)

## Sitemap

See the full [sitemap](/sitemap.md) for all pages.