What is content creator analysis?

It is a view of the people posting about what you track: how often they post about you, how many views those posts got, how they sounded, and a short background profile from web research.

Which creators can I research?

The creators list is built from the posts your trackings find. Anyone who posted about what you track on a supported platform shows up there, ranked by posts, views and mood.

How does this help sponsorship research?

Creator analysis helps you understand audience fit, content focus, platform presence, and potential partnership value before you spend hours on manual research.

Is creator analysis separate from brand monitoring?

It complements brand monitoring. Brand monitoring tracks conversations about you, while creator analysis helps you understand the people shaping those conversations.

Creators

Know who is posting about you.

Mentionwatch ranks the people behind your mentions by posts, views and mood. Open one to read everything they posted about you, next to a short background profile from web research.

Start free trial See a creator profile

14-day free trial · No credit card · Cancel any time

mentionwatch.com/dashboard/content-creators

Creators in your mentions

From a list of posts to the people behind them.

Every creator here comes from your own mentions. Mentionwatch groups the posts by author, so you can see who matters to your brand and why.

The list

Sort by activity, reach or criticism

See how many people posted about you, who keeps coming back, and who is mostly unhappy. Sort the list the way the question in front of you needs.

Most active, most viewed, most critical or most recent
Filter the list to a single platform
A mood bar per person, across all their posts

Creators

People whose posts matched your trackings

Repeat voices

Mentioned you more than once

Mostly critical

Everything one person posted about you

Open a creator to see their numbers and every post of theirs that matched your trackings, with its mood. Useful before you thank someone, reply, or ask about working together.

Mentions, views and engagement for that person
Their posts, newest first, with sentiment
A link to their profile on the platform

Nora Lindqvist

Instagram · @nora_bakes· last posted 5 h ago

Mentions

posts matched a tracking

Views

84K

across those posts

Engagement

5.2K

likes and comments

Their posts that matched your trackings

@nora_bakes5 h ago

Morning pastry run ended at Lumen Coffee again. The cardamom bun is unreal.

Positive · 31K views

@nora_bakes6 d ago

Testing oat flat whites around town. Lumen Coffee was smooth, a little pricey.

Neutral · 18K views

Web research

Background from the web, clearly labelled

For each creator, Mentionwatch searches the web for a short profile: who they are, where they post and what they post about. It is marked as web research and kept apart from your own data, because it can be out of date.

Bio, location, followers and topics when they can be found
Marked as web research, never mixed into your numbers
If nothing turns up, it says so

Profile

Web research

Home baker in Copenhagen who posts pastry recipes and short reviews of local cafés and bakeries.

Location: Copenhagen, Denmark
Followers: About 18K on Instagram

BakingCafésLocal food

@nora_bakes @norabakes

Found by searching the web. Follower counts and details can be out of date, so check the profile before relying on them.

FAQ

Common questions

Something else? Write to support@mentionwatch.com.

What is content creator analysis?: It is a view of the people posting about what you track: how often they post about you, how many views those posts got, how they sounded, and a short background profile from web research.
Which creators can I research?: The creators list is built from the posts your trackings find. Anyone who posted about what you track on a supported platform shows up there, ranked by posts, views and mood.
How does this help sponsorship research?: Creator analysis helps you understand audience fit, content focus, platform presence, and potential partnership value before you spend hours on manual research.
Is creator analysis separate from brand monitoring?: It complements brand monitoring. Brand monitoring tracks conversations about you, while creator analysis helps you understand the people shaping those conversations.

Pricing

Small plans for small brands.

Monthly billing, no contracts, cancel in the billing portal whenever you like. Every plan includes unlimited team members. Start with a 14-day trial, no credit card needed.

14-Day Trial

TRIAL

Try it out for yourself!

Freefor 14 days

Start free trial

Up to 80 mentions during the trial Up to 30 posts per keyword per scan.

Unlimited team members
Instagram, TikTok
1 keyword or hashtag
Weekly scan cycle
3 months of history

Solo

For the solo entrepreneur

$5first month

Then $12 per month. Cancel anytime.

Choose Solo

Up to 900 mentions a month Up to 30 posts per keyword per scan.

Unlimited team members
YouTube, Instagram, TikTok, X
1 keyword or hashtag
24-hour scan cycle
3 months of history

Starter

POPULAR

For serious individuals.

$29per month

Code EARLYBIRD takes 20% off your first month. For the first 50 customers.

Choose Starter

Up to 3,000 mentions a month Up to 30 posts per keyword per scan.

Unlimited team members
YouTube, Instagram, TikTok, X
3 keywords or hashtags
24-hour scan cycle
3 months of history

Growth

For scaling projects.

$79per month

Choose Growth

Up to 16,500 mentions a month Up to 30 posts per keyword per scan.

Unlimited team members
YouTube, Instagram, TikTok, X, Facebook
8 keywords or hashtags
12-hour scan cycle
3 months of history