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Keyword tracking

Track any keyword, product or competitor.

Track product names, phrases and competitor names on X, Instagram, TikTok, YouTube and Facebook. Each scheduled scan collects the new posts that use them and scores their mood.

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14-day free trial · No credit card · Cancel any time
mentionwatch.com/dashboard/monitors

Lumen Coffee · Trackings

3 keywords, 191 posts this week

  • “Lumen Coffee”

    Brand

    48posts

  • “oat flat white”

    Product

    112posts

  • “Northside Roasters”

    Competitor

    31posts

3 of 3 keywords on Starter. Growth tracks up to 8.

What to track

Not only your brand name.

A keyword can be anything people write in a post. Most accounts start with these three kinds.

01

Your brand and products

Your business name, a product line, the founder’s name. The obvious ones, tracked on every platform at once.

02

Competitors

A competitor’s name shows you what their customers praise and what they complain about, in their own words.

03

Phrases people search with

Category terms and the way people ask for recommendations. Useful for research and for finding people looking for what you sell.

What you do with it

Read the posts, compare, take the data with you.

Phrases

Follow a product or a phrase, not just a name

Track the words people actually use. Every match is highlighted in the post, scored positive, neutral or negative, and listed with its views.

  • Phrases like “oat flat white”
  • Filter by platform, mood or tracking
  • Up to 20 TikToks and 35 posts on other platforms per scan
mentionwatch.com/dashboard/mentions
“oat flat white”All platformsAny mood
@nora_bakes2 h ago

Rainy Sunday, cardamom bun and an oat flat white. That's the whole plan.

Positive · 4.8K views

@mads.eats7 h ago

Ranking every oat flat white within walking distance. Part 3 tomorrow.

Neutral · 31K views

@priya.shah1 d ago

Why does an oat flat white cost a pound more than a regular one?

Negative · 890 views

Competitors

Learn from what people say about competitors

Add a competitor's name as its own tracking. Their mood sits next to yours, and their complaints show you what customers want and are not getting.

  • Each competitor is one keyword in your plan
  • Same mood scoring and filters as your own brand
  • Set alerts on a competitor tracking too
mentionwatch.com/dashboard/stats

“Lumen Coffee” · last 30 days

Positive
64%
Neutral
24%
Negative
12%

“Northside Roasters” · last 30 days

Positive
52%
Neutral
30%
Negative
18%
@priya.shah3 d ago

Love Northside Roasters but they really need more seats. Never anywhere to sit.

Negative · 1.6K views

Export

Take the posts into your own reports

Filter down to what you need, then export it as a CSV: date, platform, author, text, mood and views. Share a tracking with a teammate instead if they would rather read it in Mentionwatch.

  • CSV export of whatever your filters show
  • Share trackings with per-person permissions
  • Three months of history on every plan
mentionwatch.com/dashboard/mentions

lumen-mentions.csv

Export 191 posts
date author mood views
2026-10-08 @mads.eats neutral 31200
2026-10-08 @nora_bakes positive 4810
2026-10-07 @priya.shah negative 890

Pricing

Small plans for small brands.

Monthly billing, no contracts, cancel in the billing portal whenever you like. Every plan includes unlimited team members. Start with a 14-day trial, no credit card needed.

14-Day Trial

TRIAL

Try it out for yourself!

Freefor 14 days

Start free trial

Up to 80 mentions during the trial Up to 30 posts per keyword per scan.

  • Unlimited team members
  • Instagram, TikTok
  • 1 keyword or hashtag
  • Weekly scan cycle
  • 3 months of history

Solo

For the solo entrepreneur

$5first month

Then $12 per month. Cancel anytime.

Choose Solo

Up to 900 mentions a month Up to 30 posts per keyword per scan.

  • Unlimited team members
  • YouTube, Instagram, TikTok, X
  • 1 keyword or hashtag
  • 24-hour scan cycle
  • 3 months of history

Starter

POPULAR

For serious individuals.

$29per month

Code EARLYBIRD takes 20% off your first month. For the first 50 customers.

Choose Starter

Up to 3,000 mentions a month Up to 30 posts per keyword per scan.

  • Unlimited team members
  • YouTube, Instagram, TikTok, X
  • 3 keywords or hashtags
  • 24-hour scan cycle
  • 3 months of history

Growth

For scaling projects.

$79per month

Choose Growth

Up to 16,500 mentions a month Up to 30 posts per keyword per scan.

  • Unlimited team members
  • YouTube, Instagram, TikTok, X, Facebook
  • 8 keywords or hashtags
  • 12-hour scan cycle
  • 3 months of history

FAQ

Common questions

Something else? Write to support@mentionwatch.com.

What keywords should I monitor?
Most teams start with brand names, product names, founder names, competitor names, campaign phrases, and category terms that signal buying intent or reputation risk.
Can I track competitors?
Yes. Competitor tracking helps you find customer complaints, feature requests, comparison posts, and market conversations that may reveal opportunities.
Does keyword tracking include sentiment?
Yes. Mentionwatch classifies mentions by sentiment so you can separate positive feedback, neutral chatter, and urgent negative posts.
Can I export keyword data?
Yes. Mentionwatch includes CSV export workflows so you can use mention data in reporting, analysis, or client deliverables.

See what people say about you this week.

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